Lindsey, CEO at SPASA, is interviewing the Magen and Heliocol crew, which includes Eran, the VP of Sales and Marketing, Michael, the CEO, and Paul, the National Sales Manager. The discussion revolves around the acquisition of Heliocol by Magen and the decision to enter the Australian marketplace. Michael states that Australia is a strategic market for them as it has many pools, abundant sun, and a high level of solar and climate awareness. He emphasizes their long-term investment plans, the expertise of their team, and the need to do something good for the business, industry, and the world.Paul, having worked in the industry for some time, acknowledges the factory’s 40 years of experience and the support they’ve received from their distributors in Australia, some of whom have been with them for over 25 years. Lindsey then turns to Eran and asks him how the Splash tradeshow compares to other international shows, given his experience in attending trade shows globally. Eran responds that they have attended shows in Atlantic City, United States and Lyon, and that the Splash tradeshow is on par with other shows. He also notes the importance of being part of the Australian market and the need to learn about the industry.
Overall, the discussion highlights Magen’s commitment to the Australian market and their vision to bring about positive change in the industry. The team’s expertise and experience are critical in achieving these goals, and the acquisition of Heliocol is a step towards expanding their product range and building a strong presence in the country. The interview concludes with Lindsey thanking the team for their investment and expressing her excitement about the industry’s future.
